Privacy Policy

ViralShelf

Last updated: May 16, 2026

1. Information We Collect

We may collect the following types of information when you use our services:

Information You Provide

• Account & Purchase Data: When you purchase from our Etsy shop, Etsy provides us with order details including items purchased, transaction date, and basic delivery information (digital files are delivered directly through Etsy's platform). We do not store your payment card details — all payments are processed by Etsy.
• Communications: If you contact us via email, social media, or Etsy Messages, we retain the content of your messages and your contact information solely to respond to your inquiry.
• Pinterest API Data: If you interact with ViralShelf content on Pinterest, we may receive anonymized engagement metrics such as saves, clicks, and impressions. We do not collect personal Pinterest profile data.

Information Collected Automatically

• Website Analytics: When you visit our website, we collect basic, anonymized analytics including page views, browser type, device type, and referral source. This data is collected via our hosting provider and is not linked to any personal identifier.
• Cookies and Similar Technologies: Our website uses minimal, essential cookies required for basic functionality and security. We do not use third-party tracking cookies or advertising cookies. You can control cookie preferences through your browser settings.
• Log Data: Our servers automatically record standard log information including your IP address, browser type, referring pages, and timestamps. This data is used solely for security, diagnostics, and aggregate analytics and is not used to identify individual visitors.

2. How We Use Your Information

We use the information we collect for the following purposes:

• Order Fulfillment: To process and deliver digital products (SVG files and related digital assets) you purchase from us
• Service Improvement: To analyze usage patterns and improve our products, website, and customer experience
• Communications: To respond to your inquiries, provide customer support, and send transactional information related to your purchases
• Marketing (with consent): To deliver relevant content through Pinterest and other platforms where you have given appropriate consent
• Legal Compliance: To comply with applicable laws, regulations, and legal processes

3. Data Sharing and Disclosure

We do not sell, trade, rent, or share your personal information with third parties for their marketing purposes. We may share information only in the following limited circumstances:

• Service Providers: We use trusted third-party services to operate our business, including Etsy (payment processing and product delivery), Netlify (website hosting), and Pinterest (content distribution and analytics). Each of these providers has their own privacy policy governing data handling.
• Legal Requirements: We may disclose information if required to do so by law, or in the good-faith belief that such action is necessary to comply with legal obligations, protect our rights or property, or protect the safety of our users.
• Business Transfers: If ViralShelf is involved in a merger, acquisition, or asset sale, your information may be transferred as part of that transaction. We will notify you of any such change in ownership.

4. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this policy, or as required by applicable law. Specifically:

• Purchase records: Retained as required for tax and accounting purposes (typically 3-7 years)
• Communications: Retained until no longer needed to respond to your inquiry or provide ongoing support
• Analytics data: Retained in anonymized, aggregated form indefinitely for business analysis

When data is no longer needed, we securely delete or anonymize it.

5. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal data we hold about you
• Correction: Request correction of inaccurate or incomplete data
• Deletion: Request deletion of your personal data, subject to legal retention requirements
• Opt-Out: Opt out of any future marketing communications (we currently do not send marketing emails, but may add this capability in the future)
• Data Portability: Request transfer of your data in a commonly used, machine-readable format
• Withdraw Consent: Withdraw any consent you have previously provided

To exercise any of these rights, please contact us using the information below. We will respond to your request within 30 days.

6. Third-Party Links and Services

Our website and services may contain links to third-party websites or services, including Etsy, Pinterest, and other platforms. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing them with your information.

• Etsy Privacy Policy: https://www.etsy.com/legal/privacy
• Pinterest Privacy Policy: https://policy.pinterest.com/en/privacy-policy
• Netlify Privacy Policy: https://www.netlify.com/privacy

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include secure server infrastructure, encrypted communications (HTTPS), and restricted access to personal data.

However, no method of electronic storage or transmission is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

8. Children's Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately so we can delete it.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your own, including the United States where our servers and service providers are located. We ensure appropriate safeguards are in place for any international data transfers in compliance with applicable data protection laws.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs. We will notify you of material changes by posting the updated policy on this page with a revised "Last updated" date. We encourage you to review this policy periodically.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: